'SWISS - INdiA' business expansion
Success starts with a 'customer-centric' approach
The ability to walk in 'customer's shoes'...
In today’s global business environment, customers face an overwhelming choice of product and service providers.
So, what sets YOU apart from competition?
'SR Swiss Connection' helps SMEs expand into India (and Asia) with a holistic 360° approach that unlocks your potential. Effective stakeholder management requires not only structure but, above all, cultural experience and sensitivity - the core element for sustainable success.
...with a focus on
value creation!
We are passionate about your success !
By focusing on your goals and leveraging our expertise in Indian business culture, we guide negotiations and partnerships that align with your strategic vision. Through cultural sensitivity, we help you foster strong, lasting relationships, ensuring your growth is both sustainable and impactful."
Ready to expand your business?
Unlock Growth with a Customer-Centric Strategy
Expanding into new markets isn’t just about strategy — it’s about building meaningful, lasting connections. We guide you through every step of market entry, from
strategy development to securing your first deal.
With cultural intelligence and a customer-first approach, we ensure sustainable growth by fostering trust and adapting to local dynamics . Let us help you turn market complexity into long-term success."
Let us discuss what 'service package' works best
to meet your needs, ensuring you get the most value from our tailored solutions."
Strategic Planning - Market entry
- Market Entry Strategy: We collaborate to create tailored, customer-focused entry plans, aiming to identify potential competitive advantages with specific value propositions.
- Execution & Implementation: We can guide you from "strategy to action," partnering with you from market entry until you secure your first deal.
- Cultural & Stakeholder Engagement: We assist in stakeholder management, from pre-bid and bidding stages to contract award, ensuring your successful positioning.
Sales & Distribution Partners
- Identify & Secure the Right Distributor: We help you find a capable distributor or partner and guide you through every step of the implementation process.
- Milestones & Risk Management: We assess local knowledge and resources, considering risk factors, to ensure planned market entry aligns with set milestones.
Coaching - Customer Centricity
- Customer Centricity:
We help you adopt a customer-centric mindset, driving lasting value through
three
key principles:
- Strategy & Communication: Align strategic interests and define clear paths how to get there.
- Product Solutions & Processes: Deliver unique, tailored value through optimized execution.
- People, Skills & Knowledge:
Build the right competencies and align your organization for success.
Sven Rau
Sven Rau, founder of SR SwissConnection, brings over 30 years of experience in the investment goods industry – with a focus on Asia and the Middle East, particularly India.
Throughout his career, Sven has played a key role in successfully driving the international growth of leading Swiss companies in sales, business development, and key account management.
His formula for success: truly understanding the customer. With a 360° perspective, solid analysis, and intercultural sensitivity, he builds lasting relationships with decision-makers around the globe.
His academic background includes an apprenticeship as a 'Communication Electronics Technician', followed by further education in marketing and sales, an Executive MBA, and an advanced degree in customer-centric value creation from the University of St. Gallen (HSG)– the foundation of his strategic approach to global account management.
Have we sparked your interest?
Let’s start the conversation and explore how we can help advance your international business.